Membership for independent dental practices
Independent practices,
group-scale economics.
Fireside is the operating partner for independent dentistry — buying power, full-service partners, and AI-native tools that keep ownership where it belongs.
Three numbers that matter · H1 2026
A note from the founder
H1 2026
The first half of 2026 has been a period of real momentum at Fireside, and I'm more convinced than ever about what we're building.
Independent dental practices still run purchasing through disconnected systems, manual processes, and institutional knowledge. Fireside is replacing that complexity with an intelligent platform that combines collective buying power, workflow automation, and AI. Every transaction strengthens the network — what began as a better way to buy supplies is becoming the operating layer for how independent practices manage one of their largest expenses.
We now serve members in 38 states across 147 locations and 270 dentists, backed by 13 preferred partners spanning supplies, capital equipment, AI voice assistants, AI imaging, and compliance. The goal was never just cheaper supplies — it's a more profitable practice, across the board.
And the update I'm most excited about: SupplyFlo. With Harmony Venture Labs, we're close to launching what we believe will be the first AI ordering assistant built for dentistry.
None of this happens without the right investment partners. We're excited about this opportunity and look forward to more conversation.
Warmly,
The operating layer
Modernizing one of healthcare's most overlooked workflows.
Independent practices still manage purchasing through disconnected systems and manual processes. Fireside replaces that complexity with an intelligent platform combining collective buying power, workflow automation, and AI.
Every purchase makes the platform smarter.
Every transaction strengthens the network — more predictive, more efficient, more valuable over time. What began as a better way to buy supplies is becoming the operating layer for how independents run their largest operating expense.
The opportunity isn't better pricing. It's operational transformation.
Independents have lacked the scale, technology, and purchasing intelligence of large DSOs. With labor shortages and rising costs, administrative efficiency has never been more valuable.
By the numbers
Strength in Numbers.
How growth makes the product stronger.
More members mean deeper discounts, better partner terms, and more data flowing into the platform — every new practice compounds the value for the rest.
Revenue build · 12 months
$187K YTD June '26 revenue at 66% blended gross margin.
Independent practice ecosystem
One platform. Every partner an independent practice needs.
The partner network has expanded meaningfully over the last seven to eight months — six new preferred relationships added, spanning full-service distribution, AI voice, AI imaging, instruments, and consumer oral care. Tap any partner to see what they bring to Fireside members.
Member case study
What we do works.
Guntersville, ALDr. Matt Ticola of Little Critters Pediatric Dentistry cut supply costs from $89,400 to $57,200 — moving supply spend from 4% of collections down to 3%.
- · 5.7× membership fee
- · 8× valuation increase
- · 6× valuation increase
- · + $3,756 on Crest bundles
- · 9× membership fee
- · 4× valuation increase
Social · @firesidedental on Instagram
Growth that goes viral.
Organic reach doing the top-of-funnel work — a few recent standouts.
Organic performance driven almost entirely by reels (99.6% of views) — a compounding, zero-CAC top-of-funnel reaching independent dentists nationwide.
Investment overview · Sources & Uses
A $750K–$1.2M round to press the advantage.
Bring the Birmingham team to full strength across growth, member services, and finance.
Ship the first AI ordering assistant built for dentistry, in partnership with Harmony Venture Labs. An investment in Fireside is an investment in SupplyFlo at your pro rata percentage.
Repeatable, low-CAC pipeline through industry conferences and member gatherings.
Fund the referral engine that drives the majority of new member locations.
Automate internal ops — onboarding, ordering analytics, and member insight.
Harmony Venture Labs · SupplyFlo
How we'll disrupt
the category of purchasing.
Fireside gives independent practices the buying power. SupplyFlo — built in partnership with Harmony Venture Labs — puts that buying power on autopilot. It's the first AI ordering assistant purpose-built for dentistry: connected to Fireside preferred contracts, aware of every operatory's inventory, and always routing spend to the best-priced, in-stock option.
AI-native procurement
Voice, text, or one-tap approvals. SupplyFlo reads invoices, matches SKUs, and reorders automatically — no more three-tab, three-vendor checkouts.
Fireside-preferred routing
Every order defaults to the best Fireside-negotiated contract in stock — capturing rebates and revenue share the manual way misses.
Built with Harmony Venture Labs
A dedicated venture studio partner co-building SupplyFlo alongside Fireside — engineering, design, and go-to-market in one team.
Built with Harmony Venture Labs.
Harmony Venture Labs is the Birmingham-based studio co-building SupplyFlo with Fireside — bringing engineering, design, and go-to-market horsepower to the partnership. Founded by Shegun Otulana, who previously built and sold Therapy Brands for $1.25B.
Section 04 · Goals for H2 2026
Where the second half goes.
Fill top of funnel
A repeatable, low-CAC growth engine — conferences, referrals, and events — building pipeline toward 400 member locations by year-end.
Operatory infrastructure
The core platform: group-scale buying power across supplies, capital equipment, and service — giving independents DSO economics without ceding ownership.
Partner network development
Expand full-service and Preferred Partner relationships across technology and benefits — deepening member value and high-margin recurring revenue.
Concierge Support platform
Built on top of our AI tech transformation: an RDH-led, high-touch support platform that gives members proactive, five-star care — the moat legacy distributors can't match and pure-tech startups can't fake.
The team
Experienced healthcare entrepreneurs.
Operators who've built, scaled, and exited healthcare businesses — now building Fireside from Birmingham.
Bart Yancey
Founded Enrollment Advisors in 2003 and scaled it into a national benefits platform before exiting to CNO Financial in 2021. Co-founded Fireside in 2024. Samford University alum, YPO member, KultureCity board.
Rob Ginter
Launched Pack Health in 2014 and scaled operations through its 2022 acquisition by Quest Diagnostics. MBA, UAB. Leads operations across Fireside's rapidly expanding member base.
Magna cum laude, USC School of Dentistry. Pediatric specialty at UAB. Previously Co-Founder and Dental Advisor at HighFive Healthcare.
Marketing leader across SaaS, nonprofits, and pro sports. Previously VP of Growth at Birmingham Legion FC and Creative Director at Daxko.
16+ years in medical devices. Led growth at Kinder Krowns, a leading pediatric dental crown lab.
Degrees in Biological Sciences, Biomedical Sciences, and Dental Hygiene. Focused on exceptional member experiences.
$700M+ in transaction experience from QS Capital Advisors. Builds the finance infrastructure behind Fireside's growth.
Healthcare sales professional with a background in surgical innovation and hospital partnerships. Samford University graduate.
Medical device and orthopedic sports medicine background. Previously managed multimillion-dollar portfolios at Smith & Nephew.
Birmingham native with 10+ years in dental care as a hygienist and practice purchasing manager.
Independent practices,
gathered around the fire.
270 dentists across 38 states already run on Fireside — with SupplyFlo, the first AI ordering assistant for dentistry, launching soon.